5 Ways To Organically Grow Your Instagram Account
As a business, it is important to have a significant amount of followers and to maintain an engaging customer base. Instagram opens up a vast potential for marketing activities as the statistics are clear about the fact that this platform has the highest engaging users.
But Instagram algorithm won’t let you reach out to those engaging users organically unless you do it right. So, here are the 5 C-imple ways you can improve your organic reach and build your Instagram profile organically.
- 1. Complete Your Bio
- 2. Collaborate
- 3. Consistency & Timing
- 4. Customer Engagement
- 5. Create an Aesthetic
1. Complete Your Bio:
One of the common mistakes done by any Instagram profile is leaving their bio incomplete. Bios typically doesn’t take much time to fill but it should be clever and catchy as it gives a clear impression about your business to the customers.
Let’s say you run a coffee shop, you can add information about your business in the bio such as what’s special about your coffee. Where you are located. This will give an serve as the first impression of your digital footprint.
A fine example of a complete Bio would be this:
As we can see, Fossil has nailed down what they are, what they do and a relevant hashtag in one single line.
It’s simple, yet a complete bio.
If the user catches the attention, he will be very much interested in learning more about the brand and will visit the site.
2. Collaborate:
The well-known way to increase your visibility on Instagram is by collaborating with other brands or influencers.The collaboration depends on the budget, for example, A Social Media Influencer may charge you a hefty amount for a collaboration post or may be open for barter but what’s guaranteed is that your product will be visible to a great amount of followers depending on the Influencer. If you are an emerging brand, it is suggested to go for barter collaboration to keep it budget-friendly.
3. Consistency & Timing:
The decade-old advise, Post consistently! While it may be important to maintain consistency, it should be also kept in mind that the quality of the content should also be maintained. We stand by the rule quality over quantity. Both should be maintained equally as low-quality posts mostly results in driving away existing followers.
Now comes the timing part! What’s the best time to post your content? You might say in the weekends, sure, but according to the engagement research done by Sproutsocial, the average best time to post on any platform is around 9 AM in the morning and 5 PM in the evening at any given day?
Notice how it’s mostly the time people spend on their daily commute, No one is looking at the windows and enjoying their ride. They are busy stuck at the traffic and looking at their smartphones. Therefore that’s the right time to push your content to their screens.
4. Customer Engagement:
The most common definition of Customer Engagement is simply the interaction between you and the customer. In social media marketing, this plays a crucial role as it helps retain customers and turn them into conversions.
The boiled down rules are simple in social media:
1. Bring Engaging Content to the table,
2. Never leave any messages/comments unattended,
3. Engage With Ongoing Trends
4. Rinse and Repeat.
One of the brands that are killing in the engagement game would definitely be McDonalds:
Actively engaging with your customers creates a connection between the brand and the customer, thus helps build customer loyalty.
5. Create an Aesthetic:
What the hell is aesthetics you might ask? We don’t know either, just kidding. Brand aesthetic is more than just your logo and your color palette. It is the overall identity of your brand.
A quick example of having a perfect brand aesthetic would be Starbucks! Standing out with quirky colors & responses, every picture of a starbucks product is Instagram ready.
If you notice their socials, they curate their feed with vibrant images and maintain the overall aesthetics of the brand with relevant content. And the engagement from the brand also correlates with the aesthetic.
In Conclusion,
it may take a long time to reach the numbers you have planned for your social media game, these steps should be practised to maintain a healthy social media presence.
